From Graduation to a Thriving Independent Career.

Guide for New Solo Estheticians

A step-by-step roadmap to confidently start, structure, and grow your esthetics career — with clarity, professionalism, and purpose.

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Starting your journey as an esthetician can feel overwhelming. Should you work at a spa or go solo? What services should you offer? Which equipment is truly essential? How do you attract clients — and keep them coming back?

Guide for New Solo Estheticians was created to answer these exact questions and give you a clear, realistic, and empowering path forward.

This course combines industry knowledge, business fundamentals, service selection, client communication, and marketing strategy — all explained in a practical, easy-to-follow way, based on real salon experience.

✔ Newly licensed estheticians
✔ Estheticians planning to go solo
✔ Spa professionals transitioning to independent work
✔ Lash, brow, facial, or body specialists building their own brand
✔ Anyone who wants a structured, ethical, and sustainable esthetics career

No fluff. No guesswork. Just real guidance.

Who This Course Is For

✔ Understand your career options clearly
✔ Know which services to offer and why
✔ Set up a professional, efficient workspace
✔ Communicate confidently with clients
✔ Protect yourself legally and professionally
✔ Build strong client retention
✔ Launch or grow your esthetics business with confidence

By the End of This Course, You Will:

Created by a licensed esthetician & business owner
✔ Focuses on real-life salon experience, not theory only
✔ Covers both skills and business strategy
✔ Helps you avoid expensive beginner mistakes
✔ Designed to support long-term success, not burnout

What Makes This Course Different

  • Lesson 1: Welcome to the World of Aesthetics

    • Table of contents & course orientation

    • The Code of Ethics

    • National esthetics industry statistics

    Lesson 2: Career Opportunities After Graduation

    • Spa or salon esthetician

    • Eyelash & eyebrow artist

    • Medical esthetician

    • State-by-state overview of allowed services & equipment

    Lesson 3: Business Paths Explained

    • Hired esthetician vs. solo career

    • DBA vs. LLC — what’s right for you?

  • Lesson 1: Most Popular Treatments

    • Facial treatments overview

    • Hydrofacial

    • Oxygen infusion

    • Massage techniques

    • Dermaplaning

    • Eyelash & eyebrow services

    • Body treatments

    • Treatment demos included

    Lesson 2: Equipment & Materials

    • Essential equipment checklist

    • Working materials

    • Frequently asked questions

    Lesson 3: Choosing the Right Skincare Brands

    • How to evaluate professional brands

    • What to focus on when selecting products

    • Avoiding costly beginner mistakes

  • Lesson 1: Well-Organized Treatment Room

    • Room essentials

    • Ergonomic setup

    • Creating a calm, wellness-focused environment

    • Professional flow that supports your body & your client experience

  • Lesson 1: The Power of First Impression

    • Professional greeting procedures

    • How to welcome and introduce yourself confidently

    Lesson 2: Forms, Safety & Protection

    • Welcome forms: why they matter

    • Consent forms: what must be included

    • Downloadable consent forms

    • Handling unhappy clients

    • How to resolve issues professionally

    • Importance of insurance

    • List of trusted insurance providers

    Lesson 3: Retention & Reputation

    • Building a strong professional reputation

    • Client retention strategies

    • Collecting and using feedback

    • Fundamentals of professional credibility

  • Lesson 1: Step-by-Step Marketing Plan

    • Building an online presence

    • Affordable website builders

    • Online advertising platforms

    Lesson 2: CRM & Booking Systems

    • Overview of CRM systems for beauty businesses

    • Booking software explained

    • The system used at AskCares

    Lesson 3: Advertising & Growth

    • Choosing the right advertising channels

    • Essential marketing tools & applications

    • Additional effective advertising methods

COURSE CONTENT OVERVIEW

This course was created to make your journey easier, clearer, and more confident.
I’ve walked this path myself — learned the hard way, made mistakes, and built success step by step.
Now, I’m here to guide you so you don’t have to do it alone.

You deserve a career that brings stability, fulfillment, and joy.

With warmth and support,
Olga Nikitchenko

Esthetician’s Guide, Educator
Founder, AskCares Inc.

A Message From Your Educator

Ready to Start Your Solo Esthetics Journey?

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