From Graduation to a Thriving Independent Career.

Guide for New Solo Estheticians

A step-by-step roadmap to confidently start, structure, and grow your esthetics career — with clarity, professionalism, and purpose.

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Starting your journey as an esthetician can feel overwhelming. Should you work at a spa or go solo? What services should you offer? Which equipment is truly essential? How do you attract clients — and keep them coming back?

Guide for New Solo Estheticians was created to answer these exact questions and give you a clear, realistic, and empowering path forward.

This course combines industry knowledge, business fundamentals, service selection, client communication, and marketing strategy — all explained in a practical, easy-to-follow way, based on real salon experience.

✔ Newly licensed estheticians
✔ Estheticians planning to go solo
✔ Spa professionals transitioning to independent work
✔ Lash, brow, facial, or body specialists building their own brand
✔ Anyone who wants a structured, ethical, and sustainable esthetics career

No fluff. No guesswork. Just real guidance.

Who This Course Is For

✔ Understand your career options clearly
✔ Know which services to offer and why
✔ Set up a professional, efficient workspace
✔ Communicate confidently with clients
✔ Protect yourself legally and professionally
✔ Build strong client retention
✔ Launch or grow your esthetics business with confidence

By the End of This Course, You Will:

Created by a licensed esthetician & business owner
✔ Focuses on real-life salon experience, not theory only
✔ Covers both skills and business strategy
✔ Helps you avoid expensive beginner mistakes
✔ Designed to support long-term success, not burnout

What Makes This Course Different

  • Lesson 1: Introduction to the Esthetician World

    • Welcome to the world of Esthetics.

    • The Code of Ethics

    • National Statistics.

    Lesson 2: Choosing a path.

    • Esthetician's Opportunities after graduation.

    • SPA or Salon Esthetician.

    • Eyelash & Eyebrow artist.

    • Medical esthetician.

    • List of allowed Esthetician services and equipment by state.

    Lesson 3: Business Options.

    • Hired Esthetician vs Solo Career.

    • DBA or LLC.

  • Lesson 1: Overview of the most popular Esthetician's treatments on the market.

    • The most popular facial treatments: Hydrafacial, oxygen infusion, massage techniques, dermaplaning, etc.

    • Demo of Hydrafacial treatment.

    • Eyelash and Eyebrow Services.

    • Body Treatments.

    Lesson 2: The most essential equipment. What is worth to investing in.

    • Equipment List.

    • Working Materials.

    • Frequently Asked Questions.

    Lesson 3: How to choose the right brand of cosmetics. What to focus on.

    • Strategies to choose the right cosmetic brand.

    • Information collection.

    • Cosmetic brand analysis.

    • Sales.

    • Product cost calculation.

    • Professional products presentation.

  • Lesson 1: Well-Organized Working Space.

    • Importance of organizing a room.

    • Ideal Room and Trolley Setup.

    • Helpful organizational tips.

    Lesson 2: Room essentials. Creating well-being environment.

    • Room decoration.

    • Professional furniture.

    • Small but very important details.

    • What to hang on the wall.

    Lesson 3: AskCares Showroom

  • Lesson 1: Communication with clients. All about the consultation.

    • The power of the first impression.

    • Greeting procedure at AskCares.

    • How to welcome, greet, and introduce yourself.

    Lesson 2: Welcome and consent forms. Unhappy clients.

    • The importance of the Welcome form.

    • What needs to be included in consent forms.

    • Downloadable consent forms ASCP.

    • Unhappy clients. How to resolve an issue.

    • Importance of insurance. List of the insurance companies.

    Lesson 3: Retention. Success. Good Reputation.

    • Clients retention.

    • How to collect and use feedback.

    • Fundamentals of the good credentials.

  • Lesson 1: Step-by-Step Marketing Plan. Online Presence

    • Step by step marketing plan.

    • Online presence. Affordable website builders.

    • Online business advertising platforms.

    Lesson 2: CRM & Booking Systems.

    • What is CRM system.

    • List of the most appropriate CRM and booking systems for beauty business.

    • Overview of booking system we use at AskCares.

    Lesson 3: Advertising & Growth

    • Choosing the right advertising channels.

    • Essential marketing tools & applications

    • Additional effective advertising methods

COURSE CONTENT OVERVIEW

This course was created to make your journey easier, clearer, and more confident.
I’ve walked this path myself — learned the hard way, made mistakes, and built success step by step.
Now, I’m here to guide you so you don’t have to do it alone.

You deserve a career that brings stability, fulfillment, and joy.

With warmth and support,
Olga Nikitchenko

Esthetician’s Guide, Educator
Founder, AskCares Inc.

A Message From Your Educator

Ready to Start Your Solo Esthetics Journey?

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